The new era we are living has revolutionized and completely changed our communication channels, and at the same time, the ways in which we communicate. It happens with propaganda; before the political speeches were made through speeches that wanted to transmit ideas, now it is different is currently done with words that seek to convey feelings. So we see many political leaders, but also sports, business, religious and cultural, devote more time and effort to have a good picture in an event with high image quality, before the same act itself. The event can be a press conference or a performance of the activity that the person practices, but always ponder the possibility of having a good image and communicate it in the immediacy possible. The same thing happens today with the bands.

This has managed to make two historical changes: First, the birth of the job “Community Manager”, a kind of assistant who is responsible for managing the personal social networks of a celebrity or the institutional social networks of any company, corporation, sports team or band And the second fact has been that the profession of photographers is valued today as never before in history had been It had always been said that photographers were the ones who documented modern history, but they were always treated as tangential and merely testimonial actors, not today; photographers are now story makers through their work. Everyone wants to have an excellent photographer who can make them competitive in the market.

This market is the world of advertising on social networks, which have left behind the traditional advertising platform for ads on the radio, the printed newspaper or TV. Just as this has forced all the bands, especially the rock bands, to get good photographers; photographers have also seen the need to get better cameras. At first, a photographer was enough with a good camera. Not anymore, now he also needs a good photographic equipment; a tripod with enough support and room for maneuver – and at the same time stability – to make the camera takes the most professional photos possible, a photo editing monitor that has a clear display of raw photos to be edited, camera lens that can take great shots at different distances, etc.

Those who are dedicated to photography have also had to learn to edit photographs. Know what are the dimensions with which they must cut a photo to appear in the best way in the “stories” of a social network. They have also had to become editors of colors, because many people demand their photographs, as well as with high image quality, with the correct filters that make the shot more aesthetic. Part of the necessary technological equipment is a monitor to edit.

Investing today in a good photographic equipment stopped being something optional, to become something vital and fundamental for the correct communication of any person or institution that wishes to have a presence in the globalized world and 2.0 in which we live today. The image says a lot, the image today is the letter of presentation of all Its importance should never be underestimated. In fact, their importance increases every day, so everyone must understand.